Social media capital and civic engagement: Does type of connection matter?

This study examines the relationship between a person’s social media capital and civic engagement, focusing on networks formed via two network sites (SNSs) of Facebook Twitter. The analysis survey data young people’s use engagement in U.S. shows that, although all three types online ties (Facebook Friends, Twitter followers, people one follows Twitter) are positively associated with there differences across different connections. findings reveal that is more strongly participation political organizations while non-political charitable organizations. Between followers following, number both than one’s followers. These suggest nonprofit managers take platform-specific approach when using for marketing stakeholder involvement.